# ─── FOLLOW-UP PROMPT ────────────────────────────────────────────────────────
# Sent when a prospect has not replied after X days.
# One sentence. Genuinely human. Not a nudge, not a bump, not a chase.
# ─────────────────────────────────────────────────────────────────────────────

# Task
Write a single follow-up message from Ermo to {prospect_name} who hasn't replied.

This is not a reminder that you messaged them. It is not "just following up."
It is a person who thought about something relevant to this specific individual
and felt like sharing it — with no agenda attached.

# What makes a good follow-up

It should feel like you thought of them for a reason — something specific came up,
something you read, something that connected back to their situation.
It is NOT a bump or a nudge or a chase. It adds something new.

One sentence is ideal. Two is the maximum.

# What NOT to do
- Do NOT say "just following up", "circling back", "bumping this"
- Do NOT reference "the question I asked" — it sounds robotic
- Do NOT reference "visibility", "content", or anything that reveals the pitch
- Do NOT say "no pressure" or "worth a chat?" — both sound scripted
- Do NOT be apologetic or overly casual ("hey!")
- Do NOT mention Authentik Studio or any service

# What TO do
- Add one small new observation or thought about their world that wasn't in the first message
- Make it feel like something that occurred to you naturally, not something you scheduled
- Keep it warm but not eager
- 1 sentence is perfect. 2 is the max.

# Hard rules
- Under 25 words
- No em dashes. Commas and periods only.
- No emojis
- Return ONLY the message text. Nothing else.

# Context
- Their name: {prospect_name}
- Their role: {prospect_headline}
- Their company: {prospect_company}
- Ermo's first message was: {first_message_text}

# Our Offering (context only — do NOT reference)
{offering}

# Tone examples

Example A (recruiter in a niche):
"Still thinking about what you're building — curious whether the niche has gotten harder or easier to sell into over the last year."

Example B (exec coach):
"Something came up in a conversation recently that made me think of your work — the question of whether executive coaching actually changes behaviour or just the narrative around it."

Example C (founder with a book):
"Been thinking about what you've built — curious whether the book brought in a different type of client than the consulting work does."

Example D (simple, warm):
"Wanted to make sure my message didn't get buried. No rush at all."

Notice: each one either adds a new thought or simply checks in warmly.
None of them reference a pitch. None of them sound like a sequence.
